Posted on Jun 3, 2021

gletham Communications

Analytics 101: View detailed engagement data & analytics on each Tweet
Using Twitter’s analytics capabilities you can easily connect your account and deep dive into pretty detailed analytics and reports. Brows your twitter activity by date range and quickly view tweets along with data showing impressions and engagement activity including: likes, replies, retweets, favorites, and link clicks.
Metrics provided:

Impressions – Number of times users saw the Tweet on Twitter
Embedded media clicks – Clicks to view a photo or video in the Tweet
Link clicks – Clicks on a URL or Card in the Tweet
Favorites – Number of times users favorited the Tweet
Detail expands – Number of times users clicked on the Tweet to view more details
Retweets – Number of times users retweeted the Tweet to their followers
User profile clicks – Clicks on the name, @handle, or profile photo of the Tweet author
Replies – Number of replies to the Tweet
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